Free marketing playbooks
for product brands.

Practical guides from the people doing the work. Download a plan, make it your own, and come back when you’d rather hand the work over.

KEEP A COPY

Three guides. Yours to use.

No signup. Each one is a PDF you can print or keep.

PINTEREST14 pages · PDF

The Pinterest playbook

A 90-day plan to turn your product photos into pins that send shoppers to your store for months. It walks you through setting up the account, finding the words your buyers search for, building boards and making several pins from one photo, then gives you a keyword map, a board plan and your first week of pins to fill in.

Download the guide

Rather we did it for you? See the Social content plans

GOOGLE & AI ANSWERS15 pages · PDF

The search and AI answers playbook

Find out whether ChatGPT and Google recommend you, then fix your product data, product pages and guides so they do. It explains how AI answers pick brands, shows you how to run your own answer check, and covers product pages, collection pages, buying guides and getting mentioned elsewhere, with a product page scorecard and an AI answer check scorecard.

Download the guide

Rather we did it for you? See the SEO & AI search plans

EMAIL14 pages · PDF

The email flows playbook

The five automated emails that earn the most for small brands, when to send each one and copy to start from. Welcome, abandoned cart, browse abandonment, after purchase and win-back, plus how to measure them, what your flows could earn and a build checklist.

Download the guide

Rather we did it for you? See Email flows setup

THE BLOG

A closer look at the work.

Browse all articles

Use the guides.
Or hand us the work.

If you’d rather spend your time on the business, tell us what you sell. We’ll recommend the smallest plan that does the job.

Omar Sohrab

Omar Sohrab, our co-founder, reads and answers new enquiries. He usually replies within one business day.