Marketing for craft supply brands.
We make the projects crafters buy for.

Crafters buy for the project. Yarn, fabric, beads, paper and kits sell when someone can picture what they’ll make. We’re makers, so we make projects with your stock, then put them on Pinterest, in Google and in AI answers, where crafters go looking.

A cone of rust-colored yarn, a wooden bowl of linen and a pair of scissors on a studio table

A skein of yarn on its own is a maybe. A finished project someone can make with it is a reason to buy.

Sound
familiar?

“Instagram doesn’t send people like it used to.”

Organic reach on Instagram keeps falling, and posting more rarely fixes it. Pinterest and search keep working for months after you post.

“I don’t have time to make samples and sell them.”

Every new colorway or kit deserves a finished example. Making them takes the hours you need for orders, classes and the shop.

“The big marketplaces win every search.”

Crafters search for projects and techniques, not just product names. Useful guides and patterns let a small shop show up there.

“I’m not sure Pinterest is worth it.”

Pinterest is where many crafters plan what to make next, and a pin can keep sending visitors long after it’s posted. It does take about three months to build.

A sample Pinterest pin for a first crochet project, showing colorful crochet coasters with a hook and yarn
A sample project pin. Yours would show your own yarn and your own finished piece.

What we do
for craft supply brands.

Projects made with your stock.

Our Project pack is three original projects made by our makers with your product. We photograph them, write each tutorial or pattern as a page on your site, and turn them into pins, posts and a short video.

Pins that lead to a pattern.

Social Growth publishes 200 pins a month from your photos and finished projects. Most link to a pattern or tutorial page, because crafters tend to save the project first and buy the supplies for it later.

Found when crafters search.

Organic Starter writes buying guides around the questions crafters ask, such as which yarn suits a first sweater, and improves your product pages so the visit turns into an order.

Pages that stay active.

If your pages have gone quiet, Social Starter keeps four posts a week going out, made from your product photos and approved by a person.

Three good
places to start.

Pick the one that matches what you need most right now. You can add more later, and every plan runs month to month.

  1. Start with a project

    Project pack

    Three projects made with your stock, each written up as a tutorial and turned into pins, posts and a video.

    $499once

    See what’s included
  2. Grow with projects

    Social Growth

    200 pins a month, Reels and email campaigns, built around your projects.

    $199a month

    See what’s included
  3. Get found in search

    Organic Starter

    Buying guides and better product pages for the searches crafters make.

    $399a month

    See what’s included

Extras that help
for your brand.

One-off jobs that sit alongside any plan, or on their own. Each has a fixed price and a written scope.

Email flows setup

$299one-off

Stores collecting emails but not sending anything automatically

Three automated emails that keep earning after they’re set up: a welcome series, an abandoned-cart reminder and a thank-you after purchase.

  • Welcome, abandoned-cart and post-purchase flows
  • About eight emails, written in your voice
  • Set up in Shopify Email, Klaviyo or Mailchimp
  • Results report at 30 and 90 days
Set up my email flows

Project pack

$499one-off

Yarn, fabric, bead, paper and kit brands whose customers buy for a project

For craft-supply brands. We make three original projects with your product, photograph them, write a tutorial for each and turn them into pins, posts and a short video.

  • Three finished projects made by our makers
  • Three tutorials or patterns as pages on your site
  • 20+ pins, 3 social posts and 1 short video
  • Results report after 60 days
Plan a project

How we use AI,
and where we never do.

Your customers buy from you because a person made it. We keep it that way: AI helps with the groundwork, and your real products stay real.

  • Same shape
  • Same color and glaze
  • Same details and size

Approved by a person

  • True to your product.

    Variations of your real photos only with your OK, and your product always looks exactly as it does in real life.

  • AI does the groundwork.

    Research, first drafts, resizing and scheduling.

  • A person checks everything.

    One of us checks every piece before it goes out.

  • Nothing invented.

    No made-up features, reviews, prices or results.

  • Your call.

    Want original photos only? Tell us and we will stick to them.

Read our AI rules in full

Questions
we often get.

Something else? Ask Omar directly.

Which crafts can you make projects in?

Crochet is one of our strongest. For other crafts, send us your product and tell us what you have in mind, and we’ll say honestly whether we can make something good with it before you pay anything.

Do I need to send materials?

Yes. You send the yarn, fabric or kit we’ll use, and we make the finished piece. We agree the project ideas with you first.

Can a project use more than one of our products?

Yes, and it often should. A project that uses your yarn, your hooks and your stitch markers gives a crafter a full shopping list from one shop. We plan the projects around what you most want to sell.

We sell kits rather than loose supplies. Does that change anything?

A little. With a kit, the finished piece is already the product, so we show it made, what’s inside the box and who it suits as a gift. With supplies, we show what people can make with them.

Do free patterns really help sell supplies?

For many shops they do. A free pattern gives crafters a reason to visit and a list of what to buy. We link each pattern to the exact products it uses, so the materials are one click away.

Can the pins link to my Etsy shop?

We focus on your own website, where you keep the customer and pay no marketplace fees. If Etsy is still where most of your sales happen, we can talk about how to send traffic to both.

I also have a physical shop. Can you help with that?

Yes. Posts can promote classes, events and in-store stock, and Organic Starter includes Google Business Profile upkeep.

Will you use AI images of my products?

Only with your OK, and only as variations of your real photos. Crafters care about color, so every colorway, texture and detail must match the real product. A person checks each image against your original, and you can ask us to use only your original photos.

Tell us what you stock.
We’ll suggest a first project.

Send your website and the product you’d most like to sell more of. We’ll reply with an idea for a project, or three free sample posts if you’d rather start there.

Omar Sohrab

Omar Sohrab, our co-founder, reads and answers new enquiries. He usually replies within one business day.