Marketing for home decor brands,
beyond Instagram.

Instagram shouldn’t be the only way people find your work. Ceramics, candles, homeware and textiles are planned and pinned long before they’re bought, so we put them on Pinterest, in Google and in AI answers, and set up the emails that bring buyers back.

Hands shaping a clay bowl at a workbench surrounded by finished ceramics

People pin a room for months before they buy for it. Be on the board when they do.

Sound
familiar?

“We don’t love social media.”

Plenty of makers feel the same. Pinterest, search and email keep working without you having to perform every day.

“It’s hard to make work without a lot of time.”

Studio work, wholesale orders and trade shows leave little time for posting. We take that part off your list.

“Most of our sales go through stockists.”

Wholesale matters. Direct sales give you better margins and your own customer list, and they don’t compete with your stockists.

“The holidays decide our year.”

For most candle and ceramics brands, they do. Holiday browsing on Pinterest starts in early fall and pins need time to be found, so we start the work in summer.

A sample candle post with the line Close the laptop. Light the candle.
A sample post. Yours would use your own photos.

What we do
for home and lifestyle brands.

Pins that show the room.

Social Growth makes 200 pins a month from your photos, like a candle on a bedside table or mugs on an open shelf, along with close-ups of glaze and weave. Each one links to the product.

Emails that bring buyers back.

Email flows setup puts a welcome series, an abandoned-cart reminder and a thank-you to work in your email tool. It’s usually the best first step.

Holiday stock, found before December.

The Seasonal campaign pack delivers a gift guide, 30 pins, 8 posts and 2 emails six to eight weeks before the holidays, while people are still choosing what to buy for their homes and their hosts.

Found as a gift.

Organic Starter writes gift and buying guides for searches like “housewarming gifts for a new home” and improves your product pages.

Three good
places to start.

Pick the one that matches what you need most right now. You can add more later, and every plan runs month to month.

  1. Start with email

    Email flows setup

    Welcome, abandoned-cart and thank-you emails, with a results report at 30 and 90 days.

    $299once

    See what’s included
  2. Get seen beyond Instagram

    Social Growth

    200 pins, 20 posts including 4 Reels, and 2 email campaigns a month.

    $199a month

    See what’s included
  3. Get ready for the holidays

    Seasonal campaign pack

    Gift guide, pins, posts and emails, delivered in time to be found.

    $399once

    See what’s included

Extras that help
for your brand.

One-off jobs that sit alongside any plan, or on their own. Each has a fixed price and a written scope.

Email flows setup

$299one-off

Stores collecting emails but not sending anything automatically

Three automated emails that keep earning after they’re set up: a welcome series, an abandoned-cart reminder and a thank-you after purchase.

  • Welcome, abandoned-cart and post-purchase flows
  • About eight emails, written in your voice
  • Set up in Shopify Email, Klaviyo or Mailchimp
  • Results report at 30 and 90 days
Set up my email flows

Seasonal campaign pack

$399one-off

Jewelry, home and gift brands with a gifting date coming up

For Valentine’s Day, Mother’s Day or the holidays. Delivered 6 to 8 weeks before the date, so there’s time to be found.

  • A gift-guide page written for Google and AI answers
  • 30 seasonal pins and 8 social posts
  • 2 emails sent to your list
  • Results report after the date
Plan my season

Want to see our work
on your own product?

Send us a link to one product. We’ll make three posts for it from the photos already on your website, so you can judge the design and the writing before you spend anything. We won’t ask for account access.

Ask for 3 sample posts
Sample linen post with the line Hot days. Airy layers.Sample ceramic-mug post with the line Coffee first. Everything else later.Sample fragrance post
Posts we made as examples. Yours would use your own photos.

How we use AI,
and where we never do.

Your customers buy from you because a person made it. We keep it that way: AI helps with the groundwork, and your real products stay real.

  • Same shape
  • Same color and glaze
  • Same details and size

Approved by a person

  • True to your product.

    Variations of your real photos only with your OK, and your product always looks exactly as it does in real life.

  • AI does the groundwork.

    Research, first drafts, resizing and scheduling.

  • A person checks everything.

    One of us checks every piece before it goes out.

  • Nothing invented.

    No made-up features, reviews, prices or results.

  • Your call.

    Want original photos only? Tell us and we will stick to them.

Read our AI rules in full

Questions
we often get.

Something else? Ask Omar directly.

Will you use AI images of my products?

Only with your OK, and only as variations of your real photos, like a new room setting or background. Glaze, color, size and texture must stay true to the real piece. A person checks every image against your original, and you can ask us to stick to your original photos.

We sell mostly wholesale. Is this still for us?

Yes, if you also sell on your own site. We focus on direct sales and never undercut your stockists.

When should we start for the holidays?

By July if you can. Pins and search pages take a few months to be found, and holiday browsing starts well before December.

Our candles and ceramics have long lead times. When should we plan?

Work back from when the stock will be ready. If a new glaze or scent lands in October, we want photos by late summer so the pins and pages are live while people browse for the holidays. We build the plan around your production calendar.

Do we need styled room photos?

They help a lot on Pinterest, where people save rooms more than products on white. If you have a few styled shots, send them. If you don’t, we start with what you have and tell you which setups would make the biggest difference.

Can you help us get found for housewarming and wedding gifts?

Yes. People search for those all year, on Google and in AI tools. Organic Starter writes the gift guides and improves the product pages that answer them.

We have a physical shop too. Can you help with that?

Yes. Posts can promote events and new stock, and Organic Starter includes Google Business Profile upkeep for shops.

Do you work with UK home brands?

Yes, and you pay in pounds: Social Growth is £159 a month and Email flows setup is £239.

Show us what you make.
We’ll show you where it could be found.

Send a link to one product and we’ll make three free sample posts from your own photos, or tell us about your email list and we’ll suggest where to start.

Omar Sohrab

Omar Sohrab, our co-founder, reads and answers new enquiries. He usually replies within one business day.