Marketing for jewelry brands,
ready for every gifting day.

Jewelry sells on gifting days. Valentine’s Day, Mother’s Day and the holidays decide much of a jeweler’s year, and shoppers start planning weeks ahead on Pinterest and Google. We put your pieces in front of them early, using your real photos.

Hammered gold earrings resting in a small ceramic dish beside folded linen and a wrapped gift box

Nobody searches for “earrings”. They search for a gift for someone who loves gold.

Sound
familiar?

“February and May make or break the year.”

Jewelry was the top gift category for both Valentine’s Day and Mother’s Day in the US in 2026, according to the National Retail Federation. Those weeks need planning months ahead.

“My photos look great but nobody sees them.”

A feed on its own reaches only a small share of your followers. Pinterest and search put the same photos in front of people who are actively looking.

“Agencies for jewelry brands cost thousands.”

The specialist jewelry agencies we’ve looked at start at £845 to $3,500 a month, usually with three- to six-month contracts. Our plans start at $49 and run month to month.

“Ads got expensive.”

Meta ads cost noticeably more this year. Ads work better when there’s already content and search working underneath them.

Sources: National Retail Federation forecasts for Mother’s Day 2026 and Valentine’s Day 2026. Agency prices checked on their own websites in October 2026.

A sample Pinterest pin showing three ways to style gold hoop earrings with a white shirt, denim and satin
A sample styling pin. Yours would use your own photos and link to your own pieces.

What we do
for jewelry brands.

Styling pins that get saved.

Social Growth turns your product shots into 200 Pinterest pins a month, from ways to wear and layer a piece to gift ideas by budget and close-ups of the finish. Each pin links to that piece on your site.

Gift guides that get found.

People shop for jewelry by metal, stone, occasion and budget. Organic Starter writes guides that match those searches and improves your product pages so they answer what buyers ask, on Google and in AI answers.

Valentine’s Day, planned in November.

The Seasonal campaign pack delivers a gift-guide page, 30 pins, 8 posts and 2 emails six to eight weeks before Valentine’s Day, Mother’s Day or the holidays, so your pieces are already saved when the shopping starts.

Ads when you’re ready.

With Social Growth or Full Studio in place, we can run Meta or Google campaigns for the big gifting weeks, at 10% of ad spend.

When to
start each season.

Pinterest and search take time to build. These are the dates that matter most for jewelry, and when we’d want to begin.

Gifting calendar, 2026 to 2027
  1. Valentine’s Day14 February 2027Start in November or December
  2. Mothering Sunday (UK)7 March 2027Start in December or January
  3. Mother’s Day (US)9 May 2027Start in February
  4. Holiday giftingFrom October 2027Start in July
Each bar is the build-up: pins, gift guides and posts going out before the day itself. Pinterest and search need those weeks.

Three good
places to start.

Pick the one that matches what you need most right now. You can add more later, and every plan runs month to month.

  1. Get saved on Pinterest

    Social Growth

    200 pins a month, Reels and email campaigns, with your gifting seasons planned in.

    $199a month

    See what’s included
  2. Get ready for one season

    Seasonal campaign pack

    A gift-guide page, 30 pins, 8 posts and 2 emails, delivered 6 to 8 weeks before the date.

    $399once

    See what’s included
  3. Get found as a gift

    Organic Starter

    Gift guides and product pages for Google and AI answers, with a monthly AI answer check.

    $399a month

    See what’s included

Extras that help
for your brand.

One-off jobs that sit alongside any plan, or on their own. Each has a fixed price and a written scope.

Email flows setup

$299one-off

Stores collecting emails but not sending anything automatically

Three automated emails that keep earning after they’re set up: a welcome series, an abandoned-cart reminder and a thank-you after purchase.

  • Welcome, abandoned-cart and post-purchase flows
  • About eight emails, written in your voice
  • Set up in Shopify Email, Klaviyo or Mailchimp
  • Results report at 30 and 90 days
Set up my email flows

Seasonal campaign pack

$399one-off

Jewelry, home and gift brands with a gifting date coming up

For Valentine’s Day, Mother’s Day or the holidays. Delivered 6 to 8 weeks before the date, so there’s time to be found.

  • A gift-guide page written for Google and AI answers
  • 30 seasonal pins and 8 social posts
  • 2 emails sent to your list
  • Results report after the date
Plan my season

Want to see our work
on your own product?

Send us a link to one product. We’ll make three posts for it from the photos already on your website, so you can judge the design and the writing before you spend anything. We won’t ask for account access.

Ask for 3 sample posts
Sample designer bag postSample gold-earring post asking Denim or a little black dress?Sample sunglasses post
Posts we made as examples. Yours would use your own photos.

How we use AI,
and where we never do.

Your customers buy from you because a person made it. We keep it that way: AI helps with the groundwork, and your real products stay real.

  • Same shape
  • Same color and glaze
  • Same details and size

Approved by a person

  • True to your product.

    Variations of your real photos only with your OK, and your product always looks exactly as it does in real life.

  • AI does the groundwork.

    Research, first drafts, resizing and scheduling.

  • A person checks everything.

    One of us checks every piece before it goes out.

  • Nothing invented.

    No made-up features, reviews, prices or results.

  • Your call.

    Want original photos only? Tell us and we will stick to them.

Read our AI rules in full

Questions
we often get.

Something else? Ask Omar directly.

Will you use AI images of my jewelry?

Only with your OK, and only as variations of your real photos, like a new setting, background or styling. The piece itself must look exactly as it does in real life, down to the metal, stones and finish. A person compares each image with your original before it goes out, and you can ask us to use only your original photos.

My photos are mostly on white backgrounds. Is that enough?

For most posts and pins, yes. Styled and worn photos help on Pinterest, so if you have some, send them. New photography isn’t included, but we can suggest what would help most.

When should I start for Valentine’s Day?

Ideally two to three months before. Pinterest and search take time to build, so a November start gives you a much better chance than a February one.

Do you work with UK jewelers?

Yes. UK jewellery brands pay in pounds. Social Growth is £159 a month and the Seasonal campaign pack is £319, and we plan around Mothering Sunday in March as well as the US dates.

Can you work with photos of pieces being worn?

Yes, and they help. Worn and on-model shots show scale and how a piece sits, which is what people save on Pinterest. If you only have a few, we use them for the pins that matter most and suggest which pieces to shoot next.

How do you keep metals and stones accurate?

We take metal, plating, stone and size details from your product pages and ask when something is missing. A person checks every caption and pin against those details before it goes out, so a vermeil piece is never described as solid gold.

Can you help with engagement and wedding jewelry?

Yes. Bridal pieces are researched and saved for months before anyone buys, which suits Pinterest and search. We plan that content around engagement and wedding season instead of the gifting calendar.

Can you run ads for Valentine’s Day?

Yes, alongside Social Growth or Full Studio. Management is 10% of ad spend with a $150 monthly minimum. For jewelry we suggest at least $1,500 a month in ad spend.

Show us a piece.
We’ll show you how we’d share it.

Send a link to one product and we’ll make three free sample posts from your own photos. Then decide if you’d like more.

Omar Sohrab

Omar Sohrab, our co-founder, reads and answers new enquiries. He usually replies within one business day.