Content Operations
Creator
You're at 50K sessions and you know you could be at 150K. The gap isn't effort: your content isn't working as a system. We start with a full entity analysis of your site, build a quarterly content map of connected tutorials and pillar pages, then execute 8 posts a month from that plan. Readers finish one tutorial and follow the thread to the next. Pages per session climbs. Google sees topical authority. You approve content and show up to one call a month. Everything else runs without you.
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6 Tutorial articles/month Step-by-step instructional content: researched, written, SEO-optimised, uploaded to WordPress
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2 Roundup or pillar pages/month Hub content that links your tutorials into complete topic clusters and drives internal traffic
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4 Old post updates/month Existing posts re-optimised based on performance analysis: updated content, new keywords, republished
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Entity establishment (month 1) Full site analysis to map topical authority and content gaps before a single post is written
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Quarterly content map Series-based topic plan built every quarter: tutorials + roundups planned to work together, not in isolation
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Monthly keyword research Every article selected from the content map is keyword-targeted before writing begins
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Full on-page SEO Every post: keyword research, title tag, meta description, headers, internal links, schema markup
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Image optimisation All images compressed, renamed, alt text written, meta filled
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WordPress upload + publishing calendar All posts formatted, scheduled, and published directly to your site. Monthly schedule shared before anything goes live
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Monthly growth analysis Traffic movements, ranking shifts, what's compounding, what to adjust in the next cycle
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Monthly 45-min call Results review and next month's content plan approval
The process
What happens from day one.
Foundation
We don't start writing until we understand where you are. Month 1 begins with an entity establishment analysis: a full map of your site's topical coverage, ranking opportunities, and content gaps. From that, we build your first quarterly content map and content production begins.
- Entity establishment analysis
- Quarterly content map built (tutorials + roundups as connected series)
- Month 1 articles written from the map, not from guesswork
Production
Eight posts every month, all from the quarterly map. Every article keyword-researched before writing begins. Old posts updated from analysis, not at random. A publishing calendar so you see the full schedule before anything goes live.
- 6 tutorials + 2 roundups/pillar pages
- Monthly keyword research for every article
- Up to 4 old post updates based on analysis
- Publishing calendar + monthly growth report
- 45-min call: results review + next month's plan approval
Compound
At the start of each quarter, the content map is rebuilt from performance data. What compounded gets doubled down on. What didn't gets replaced. New topic series planned three months out.
- Content map refreshed from performance data
- New 3-month topic series planned
- Strategy adjusted to what's compounding
The strategy
Why connected content compounds. Random articles don't.
Most content strategies write posts on unrelated topics. You get 8 articles a month that have nothing to do with each other. A reader finishes one and leaves. Traffic trickles. Nothing builds on itself.
Series-based content works differently. A reader finishes your macrame wall hanging tutorial. There's a roundup of the 8 best beginner macrame projects. They click it. That roundup links to six in-depth tutorials. They read two more. Pages per session doubles. Google sees a site people actually explore, not one they bounce off immediately.
The quarterly content map is what makes this repeatable. Every tutorial is planned to feed into a roundup. Every roundup distributes readers back into tutorials. Month over month, the loop gets stronger.
- Posts on unrelated topics each month
- Reader finishes one post and bounces
- Low pages per session
- Google sees scattered topical coverage
- Traffic grows slowly, if at all
- Posts planned as connected series
- Reader follows the thread from post to post
- Pages per session climbs
- Google sees topical authority
- Traffic compounds month over month
Ready to get started?
$799/month
Recurring subscription. Cancel with 30 days notice after the 3-month minimum.
Secure recurring billing. 3-month minimum, then cancel with 30 days notice.
Questions
Worth answering before you order.
What happens in month 1?
What is a quarterly content map?
Why is there a 50K session minimum?
Is there a contract?
What do you need from me each month?
Ready to hand this off?
Order directly above, or book a 30-minute call if you'd like to talk through the fit first. No hard sell. No commitment on the call.