Audience Building System
For Craft and DIY Supply Shops
Audience Builder
Content Foundation
$799
/month
Recurring subscription · Cancel anytime
You need organic discovery before you can distribute. This tier builds the SEO foundation your shop has been missing: tutorial content that features your products, fully optimised for search and AI surfaces, published directly to your site every month.
What's included
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4 Tutorial or educational blog posts/month Featuring your product categories, written for crafters and DIYers
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Full on-page SEO Keyword research, title, meta, headers, schema, internal links
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AEO formatting Structured answers and FAQ sections built to appear in Google AI Overviews, Perplexity, and other AI search surfaces
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GEO layer Content structured for visibility in AI-generated responses about craft projects and supplies
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Image optimisation Compressed, alt text, keyword-appropriate naming
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WordPress or Shopify blog upload All posts formatted, scheduled, and published directly to your site
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Monthly 30-minute content planning call Product focus, seasonal timing, upcoming promotions
3-month minimum commitment. After that, 30 days written notice.
Ready to get started?
$799/month
Recurring subscription. Cancel with 30 days notice after the 3-month minimum.
Start Subscription — $799/month
Secure recurring billing. 3-month minimum, then cancel with 30 days notice.
Questions
Worth answering before you order.
Why does my shop need a blog?
Crafters search for tutorials before they buy supplies. A blog puts you in front of them at the exact moment they're deciding what to make and what to buy. Product pages alone don't do this.
Do you need access to my site?
Yes. We need CMS access to upload and publish posts directly. We do not need access to your store backend or payment settings.
Is there a minimum commitment?
3 months. Month 1 is foundation. Months 2 and 3 are where the content starts gaining traction. Most clients see meaningful traffic movement by month 4.
Ready to hand this off?
Order directly above, or book a 30-minute call if you'd like to talk through the fit first. No hard sell. No commitment on the call.