About Aralas Creative
We build loyal audiences for the making world.
Practitioners first. Agency second.
Aralas Creative was founded in 2022 by Omar Sohrab and Muhaimina Faiz. We are not a general content agency that picked a niche. We have operated live brands in the craft and food blogging space for eight years. The service we offer is the same system we run every month on our own.
How it started
We built the brands first.
Then we built the agency.
Craftaholic Witch started as a craft tutorial blog in 2016. Over eight years, we grew it into a real content operation: 1M+ monthly Pinterest views, 230+ tutorials published, and features in Good Housekeeping, The Spruce Crafts, and WikiHow. We learned what audience building actually takes in this space: keyword strategy, Pinterest architecture, content systems, and the patience to let it compound.
Alongside that, Omar worked directly with names in the food blogging community, including Mexico in My Kitchen and Mombrite, running the same plays: building content systems that turn consistent publishing into consistent traffic.
Aralas Creative was not a business plan. It was a natural next step. Bloggers and shop owners kept asking how we grew. The honest answer was always the same: the same way we do it for ourselves, every month. We registered the agency in 2022 and made that a service.
"We are not consultants who studied blogging. We are practitioners who built a service around what actually works."
— Omar Sohrab, Co-Founder
The proof
8 years. Two live brands. One niche.
In a world where 40% of online content is AI-generated, Google is getting better at finding the real thing. Every tutorial we publish is made before it is written. Every strategy we sell has been tested on our own brands first.
Named clients include
Featured in: Good Housekeeping · The Spruce Crafts · WikiHow · Brit.co · Yahoo
What to expect
One team. One retainer. One call a month.
You are not managing a rotation of freelancers. You are working with one team that knows your brand, handles all the moving parts, and reports back on what is working.
Monthly strategy call
You see the plan before we execute it. One 60-minute call covers the month ahead, the results from the month behind, and what we are adjusting based on what the data shows.
Content goes through approval
Nothing publishes without your sign-off. You review every piece before it goes live. Your voice stays your voice. We handle the system, not the identity.
Flat monthly price
Every deliverable listed before you sign anything. Every price visible before you call. No hourly billing. No scope creep. No invoice that does not match what was agreed.
One contact throughout
Not a different account manager every few months. One person who knows your brand, your goals, and can answer a question without needing a brief to remember who you are.
Our own brands
We run this system on our own brands every month.
What we sell is not a theory. These are the live brands we manage in the same space our clients work in. Active content operations, not former case studies.
Craftaholic Witch
thecraftaholicwitch.com
A craft education platform for beginners (adults and kids). Built from zero, it now ranks for thousands of keywords, has reached 4.5M+ readers, and has been featured in Good Housekeeping, The Spruce, and Yahoo. Managed by Aralas Creative every month.
Visit siteBaking Venture
bakingventure.com
A hobby side project, and proof that niche works. A focused baking website built around specific audiences rather than broad topics. Ranks in tight niches where generalist food blogs can't compete.
Visit siteThe people
The same team, every month.
Not a marketplace of freelancers you manage. This is the team that works on your brand: the same people, month after month, who know your voice, your niche, and your goals.
Creative Director & Founder
Muhaimina Faiz
The founder of Craftaholic Witch and the creative force behind every tutorial on the site. She has won over 50 international crafting contests and has been featured in Good Housekeeping, The Spruce Crafts, WikiHow, Brit.co, and Yahoo. Every project is made, photographed, and tested by her before it goes live.
Managing & Marketing Director
Omar Sohrab
Omar handles the strategy, growth, and technical operations behind Craftaholic Witch. He oversees SEO, community operations, platform development, and marketing, and led the transition from a content blog to a subscription-based craft education platform. He is a co-founder of Aralas Creative.
Graphic Designer
Kazi Mahin Ahmed Evan
Evan handles the visual identity of Aralas Creative and Craftaholic Witch. From social graphics to illustration work, he ensures every piece of content looks professional, on-brand, and built to perform across every platform it appears on.
Social Media Manager
Iluna Mou
Iluna manages Craftaholic Witch across social platforms, bringing the brand's projects and community to life online. She handles content planning, community engagement, and platform growth across Pinterest, Instagram, YouTube, and Facebook.
Crochet Artist
Morium Rubi
Morium is a crochet artist with over five years of hands-on experience. She contributes to the crochet tutorials and projects on the site, bringing deep practical knowledge of patterns, techniques, and materials to every piece she works on.
Author & Digital Artist
Maisha Faiz Choudhury
Maisha crafts written content with visual depth. As both an author and digital artist, she contributes to tutorials, blog posts, and design assets, ensuring every piece of content is as clear and compelling to look at as it is to read.
Project Manager
Farjana Islam Bhuiyan
Farjana manages Creative Owl, our in-house learning environment where we teach kids in cohorts. She handles cohort coordination, schedules sessions, manages the teaching team, and keeps the programme running smoothly from intake to completion.
Work with us
Ready to build a loyal audience?
A discovery call is 30 minutes. We look at where your content is, where it should be, and whether Aralas is the right fit. No pitch. No pressure. If we are not the right match, we will say so.
Every price visible before you call. Every deliverable listed before you sign.