About Aralas Creative
Built in the niche.
Proven in the numbers.
Aralas Creative is run by people who operate in this exact space. Not consultants who studied food and craft blogging from the outside. Practitioners who built real brands inside it and turned eight years of that work into a service.
How it started
We built the brands first.
Then we built the service.
Craftaholic Witch started as a craft tutorial blog. Over eight years, we grew it into something real: 1M+ monthly Pinterest views, 230+ tutorials published, features in Good Housekeeping, The Spruce Crafts, and WikiHow. We learned what it actually takes to build an audience in this space: keyword strategy, Pinterest architecture, content systems, and the patience to let it compound.
Alongside that, Omar worked directly with names in the food blogging community, including Mexico in My Kitchen, Mombrite, running the same plays: building content systems that turn consistent publishing into consistent traffic.
Aralas Creative was not a business plan. It was a natural next step. Bloggers and shop owners kept asking how we grew. The honest answer was always the same: the same way we do it for ourselves, every month. We decided to make that a service.
"We are not consultants who studied blogging. We are practitioners who built a service around what actually works."
— Omar Sohrab, Co-Founder
The proof
8 years. Two live brands. One niche.
In a world where 40% of online content is AI-generated, Google is getting better at finding the real thing. We have always produced the real thing: every tutorial made before it is written, every strategy tested on our own brands first.
Named clients include
Featured in: Good Housekeeping · The Spruce Crafts · WikiHow · Brit.co · Yahoo
What to expect
One team. One retainer. One call a month.
You are not managing a rotation of freelancers. You are working with one team that knows your brand, handles all the moving parts, and reports back on what's working.
Monthly strategy call
You see the plan before we execute it. One 60-minute call covers the month ahead, the results from the month behind, and what we are adjusting based on what the data shows.
Content goes through approval
Nothing publishes without your sign-off. You review every piece before it goes live. Your voice stays your voice. We handle the system, not the identity.
Flat monthly price
Every deliverable listed before you sign anything. Every price visible before you call. No hourly billing. No scope creep. No invoice that does not match what was agreed.
One contact throughout
Not a different account manager every few months. One person who knows your brand, your goals, and can answer a question without needing a brief to remember who you are.
Our own brands
We build this for ourselves every month.
The system we sell is the system we run. These are the live brands, not former case studies, not past projects. Active content operations we manage in the same space you work in.
Craftaholic Witch
thecraftaholicwitch.com
A craft education platform for beginners (adults and kids). Built from zero, it now ranks for thousands of keywords, has reached 4.5M+ readers, and has been featured in Good Housekeeping, The Spruce, and Yahoo. Managed by Aralas Creative every month.
Visit siteBaking Venture
bakingventure.com
A hobby side project, and proof that niche works. A focused baking website built around specific audiences rather than broad topics. Ranks in tight niches where generalist food blogs can't compete.
Visit siteThe people
One team. Every month.
We are not a marketplace of freelancers you manage. This is the team that works on your brand: the same people, month after month, who know your voice, your niche, and your goals.
Creative Director & Founder
Muhaimina Faiz
The founder of Craftaholic Witch and the creative force behind every tutorial on the site. She has won over 50 international crafting contests and has been featured in Good Housekeeping, The Spruce Crafts, WikiHow, Brit.co, and Yahoo. Every project is made, photographed, and tested by her before it goes live.
Managing & Marketing Director
Omar Sohrab
Omar handles the strategy, growth, and technical operations behind Craftaholic Witch. He oversees SEO, community operations, platform development, and marketing, and led the transition from a content blog to a subscription-based craft education platform. He is a co-founder of Aralas Creative.
Graphic Designer
Kazi Mahin Ahmed Evan
Evan handles the visual identity of Aralas Creative and Craftaholic Witch. From social graphics to illustration work, he ensures every piece of content looks professional, on-brand, and built to perform across every platform it appears on.
Social Media Manager
Iluna Mou
Iluna manages Craftaholic Witch across social platforms, bringing the brand's projects and community to life online. She handles content planning, community engagement, and platform growth across Pinterest, Instagram, YouTube, and Facebook.
Crochet Artist
Morium Rubi
Morium is a crochet artist with over five years of hands-on experience. She contributes to the crochet tutorials and projects on the site, bringing deep practical knowledge of patterns, techniques, and materials to every piece she works on.
Author & Digital Artist
Maisha Faiz Choudhury
Maisha crafts written content with visual depth. As both an author and digital artist, she contributes to tutorials, blog posts, and design assets, ensuring every piece of content is as clear and compelling to look at as it is to read.
Work with us
Ready to talk about your content system?
A discovery call is 30 minutes. We look at where your content is, where it should be, and whether Aralas is the right fit. No pitch. No pressure. If we are not the right match, we will tell you.
Every price visible before you call. Every deliverable listed before you sign.